Writings & Insight
Writing on graphic design, communication, process, and occasional reflections from years of professional practice.
Why Versatility Wins (Even When Everyone Says to Niche Down)
“A jack of all trades is a master of none, but oftentimes better than a master of one.” It’s a quote you’ve probably seen passed around LinkedIn or an Instagram post. Most people assume it’s from Shakespeare or Benjamin Franklin. It’s not. The original phrase, “jack…
RGB vs. CMYK (and the Hex): Why Your Colors Look Muddy When You Print
A good friend of mine came to me with a logo project for a new online business he was starting with a partner. They really wanted to use a specific hex green color they found online. I took his green and tried to find a close match that could be reproduced as a CMYK…
How To Get Paid
If you’ve been working for yourself for any length of time, you’ve probably learned that getting paid is rarely about the invoice itself. Most payment problems are created much earlier than that, usually before any real work has even started. Over the years, I’ve…